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Tide Collaborates with Flywheel Sports

P&G offers free indoor cycle classes today to promote new Tide + Downy Odor Defense Collection.

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By: Christine Esposito

Editor-in-Chief

To kick off the official start to summer, Procter & Gamble has rolled out a partnership with indoor cycling boutique fitness brand Flywheel Sports to introduce its new odor defense solution, the Tide + Downy Odor Defense Collection. Today, Flywheel Sports locations across the country will offer complimentary classes sponsored by Tide and Downy, where riders will sweat it out while learning why a full laundry regimen like the Tide + Downy Odor Defense Collection can ensure their workout gear...

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